Competition amongst product labels

In market economies one of the key components to the idea of capitalism is competition. Competition affects how the business deals with private property, freedom of choice, role of self-interest, and markets and prices. Competition specifically hits hard on markets and prices.

There is a constant battle between brand labels, and private labels. Right now, there is an "Inflame competition between Wal-Mart, Kroger, and Aldi." The role of the market is greatly affected because competition ends up changing the market product and prices not only between major companies (Wal-Mart vs Kroger) but also within the store between brand labels and private labels. This constant competition could create a snowball effect and put "retailers squeezing at each other in pursuit of scarce consumer dollars and of market share in the recession" (Duff).